On this page 5 Other marketing considerations. |
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| 5. Other marketing considerations | |||
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Internet marketing does not just include "marketing on the Internet," search engines, etc. If you currently have stationery, letterhead, business cards, or brochures, you will want to reprint them with your new Web site address. While you're using up the old letterhead, just be sure to add your domain name on the typed page. Anywhere you can get your Web site name and company name recognized - new brochures, mailings, yellow pages, the sides and bumpers of all of your company vehicles, ads, t-shirts, etc., is something you should do. Absolutely add your domain name to every e-mail you send. Many e-mail programs will let you set up text which is automatically included with every message. Be sure to include it when writing to discussion lists, or posting to news groups. Banner Exchanges: LinkExchange is a popular advertising method, where in exchange for putting other people's advertising banner on your site, they put yours on theirs. Depending on the size of your site, your business, and your product, you may want to look at LinkExchange. I'll soon be looking
into sites that help Web owners with marketing on the Web, and this page
will be expanded. |
Workz.com has a lot of good marketing information and tips. |
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