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from DoubleClick dyork@doubleclick.net December 28, 1998 |
E-mail from Engage Technologies kathleen@engage.com December 28, 1998 |
Internet
user privacy is of paramount importance to DoubleClick, its advertisers and our affiliate
Web sites. Misinformation regarding online advertising is not only unfair to the
companies that provide these services, but also to the users who inaccurately believe
their privacy is in jeopardy on the Web. Therefore, I would like to explain
DoubleClick's stance on privacy. Our position is based on four points of importance:
Anonymity, Opt-Out, Disclosure, and Honesty. All users who receive an ad targeted by
DoubleClick's technology remain completely anonymous. DoubleClick does not know the
name, email address, phone number, or home address of anybody who visits a site in the http://www.doubleclick.net/privacy_policy/privacy.htm I encourage you to visit our Web site at www.doubleclick.net where we make available all of our information practices, including in-depth descriptions of our targeting capabilities, our stance on privacy, and a full explanation on the use of cookies. In addition, we provide all users with the option to contact us at info@doubleclick.net with any further questions or concerns. DoubleClick has voluntarily opened its practices and systems for third-party auditing. We are committed to shaping privacy policies and standards with industry organizations as active members of the Internet Advertising Bureau, New York New Media Association, and the American Advertising Federation. DoubleClick's policy on privacy is also in accordance with the Direct Marketing Association's Marketing Online Privacy Principles, which were agreed upon by the Interactive Services Association. If you have any additional
questions regarding DoubleClick's practices, please feel free to respond. |
Thank you for your
interest in Engage Technologies. Although the Business Week article was extremely
favorable and well researched, there were a few inconsistencies. For clarification,
Engage Technologies has submitted TrustLabels to Netscape for inclusion in the next
version of their browser and we are awaiting next steps from Netscape regarding
implementation. For more
information, please visit the Privacy section of our Web site E-mail from McGraw-Hill (Business Week) Thank you for your interest in The McGraw-Hill Companies Customer Privacy Policy. We are committed to balancing the legitimate privacy concerns of consumers against reasonable business practices. We are actively working to implement our Policy at our more than 80 web sites and for all other products and services. Part of our implementation is ensuring that the Corporation's Customer Privacy Policy is being followed by our Web sites. In response to your concern, we have sought clarification of how Cookies are used by Business Week Online. Business Week
Online addresses use of cookies on the site in an FAQ document located at
http://www.businessweek.com/faqs. For your convenience, I have pasted the language
below: The current
Businessweek portfolio also uses cookies but for a different reason. In this case, the
cookie is used as a means of linking you with your portfolio. This way when you log into
the portfolio from the computer where the cookie has been placed, your portfolio
information can be presented to you without the need of an additional password. mcgraw-hill privacy link |
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